HP has launched the ElitePad Mobile Point of Sale (POS) Solution, a device designed to help retail and hospitality businesses enhance the customer experience and maximise staff productivity.
According to HP, today’s tech-savvy consumers expect instant, customised access to a brand’s offerings. However, delivering this type of personalised experience can be challenging for brick-and-mortar businesses, it said. But research shows 57% of retailers plan to implement tablets in their store in the next 12-36 months, citing consumer engagement as the top priority.
The HP ElitePad Mobile POS Solution, which is composed of the HP ElitePad plus the HP Retail Jacket for ElitePad, allows businesses to meet customer needs anywhere in the store with mobile POS and assisted selling capabilities. The new mobile solution integrates into a retailer’s existing IT infrastructure, saving time and money by allowing them to easily connect to store systems, HP reports.
“Consumers expect the same personalised experience they get online or on their mobile device in a retailer’s brick-and-mortar store,” said Kobi Elbaz, director, Commercial and Retail Solutions, Printing and Personal Systems Group, HP EMEA.
“With the HP ElitePad Mobile POS Solution, store managers and associates are empowered to move the sale from behind the counter, giving them the ability to assist the customer right on the sales floor for immediate customer satisfaction.” Built-in functionality of HP ElitePad Mobile POS Solution includes:
- 1D/2D barcode scanner and three-track encrypted bi-directional magnetic stripe reader (MSR) for a fully integrated design with built-in POS functionality. Companies can more easily engage customers on the sales floor with mobile sales tools designed to inform and sell.
- Integrated detachable hand strap provides enhanced stability and usability. The hand strap comes standard with every unit to steady the mobile POS so employees can focus on sales without worrying about grip fatigue.
- The optional secondary battery enables the mobile solution to operate for extended hours to increase productivity and help make the most of every sales opportunity.
The HP ElitePad is available now in EMEA, and the HP Retail Jacket for ElitePad will be available in EMEA from September 2013.