Satellite broadband provider, Hughes, made its trade show debut at RBTE and used the event to showcase its HughesON managed connectivity services, a focus for the business in the UK.
Chris O’Dell, vice president, sales and marketing, stressed the robustness of the WAN solution.
“It means retailers are always connected so they can implement new cloud services and concentrate on the retail sector versus their communications infrastructure,” he said.
The company also showcased its digital signage solutions, capable of delivering targeted information in specific areas in real time plus its new managed Wi-Fi service, which is fully PCI compliant. The latter enables store staff to be mobile and use tablets for stock control, for example.
“It’s embracing Wi-Fi, not seeing it as a threat,” said O’Dell.
Hughes’ Wi-Fi offer includes social analytics and marketing, providing retailers with the opportunity to conduct targeted marketing campaigns.
Stores can track shoppers, for example, monitoring traffic around any new product offer or promotion.
Hughes’ network services span 50,000 customer stores across Europe including the UK National Lottery and BP and Shell service stations. The company also operates Asda’s e-learning and training platform and provides digital signage to Tesco.
Its new Wi-Fi service launches officially 3 April 2014 and is viewed as a major growth area, according to O’Dell. It will provide retailers with customer insights and enable them to push out real time promotions, encouraging return visits and shopper loyalty.