Hugo Boss to upsize at Liverpool ONE

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Grosvenor Fund Management (GFM) has today announced that BOSS is to extend its Liverpool ONE store to create a new 4,158sq ft boutique.  Situated on Peter’s Lane, BOSS is upsizing by expanding into the floor above its existing store.

The store will stock BOSS’s full range of contemporary and stylish men’s and womenswear ranges, plus trademark colognes and accessories.  The extension of the store also means that womenswear will be available to buy at a BOSS store in Liverpool for the first time, due to the creation of a spacious news womenswear section on the ground floor.  This dedicated area will stock a wide offering of ready-to-wear, shoes, bags, accessories and fragrances.  Work is already underway and the store will open this autumn, trading from two floors and with a new double-height glazed façade.

Commenting on the new store, Miles Dunnett, Director of Portfolio Management at GFM, said: “BOSS’s decision to double its presence in Liverpool ONE reflects the brand’s strong performance on Peter’s Lane.  It is also consistent with our commitment to creating a combination of brands that is unavailable elsewhere in the region.  The upsized BOSS joins brands such Ted Baker, Reiss, Michael Kors and Beauty Bazaar Harvey Nichols in achieving that objective.”

Stephen Born, managing director of Hugo Boss, said: “Liverpool ONE, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened.  Extending our store provides the opportunity to cater for this growing demand from consumers, whilst at the same time creating a boutique that embodies the true breadth of the BOSS brand.”

BOSS is the latest brand to upsize in Liverpool ONE due to the strength of its performance.  In October last year, Zara revealed its 27,000 sq ft regional flagship on Liverpool ONE’s South John Street.  Zara’s opening coincided with the debut of Michael Kors on Peter’s Lane, the brand selecting Liverpool ONE for its first store in the region.

The success of Liverpool ONE is also reflected by the growth in the size of its catchment, which is now 73% larger than in 2008.  Liverpool ONE has also experienced a 58% increase in its share of North West consumer spend since opening.

Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool ONE. CWM represented Hugo Boss.