Sloane Stanley has today announced the opening of a brand-new plant-based pizza concept, Humble Pizza, at 342 King’s Road, in the heart of Chelsea.
Choosing the iconic King’s Road, the 1200sq ft dining venture has space for 21 covers with interior design by Child Studio. The design presents a contemporary take on the classic Italian café that became iconic in London’s West End throughout the 1950s and 60s. The interior pairs pink Formica with cherry wood details, mosaic flooring and mid-century lighting and accessories. The façade has been decorated as a monotone of pink to create an eye-catching landmark.
Commenting on the news, Hannah Grievson, property director at Sloane Stanley, said: “Humble Pizza is a trend led concept providing a new experience, and another layer of diversity for the King’s Road. The concept will complement the existing catering offer, and provide a day out experience for shoppers enjoying the retail offering on the estate. We are confident that Humble Pizza will attract the attention of residents and visitors, who definitely have an appetite for new and exciting places to eat.”
Navid Mirtorabi, founder of Humble, added: “Humble Pizza presents a creative plant-based modern menu focussed around pizza topped with fresh flavours. Working with a landlord that would embrace our strong concept was an essential element to refine a modern dining experience. The King’s Road location plays to the brand’s strengths of being young and fashionable. This spirit motivated us to bring together a team to create a truly modern icon for the Chelsea area’s evolving food scene.”