Whilst best known for their avocado-abundant mayos and cooking oils that are free-from lazy grains and harmful fats, keto/paleo championing Hunter & Gather are also fostering an enviable reputation for being at the forefront of the UK’s fledgling collagen peptide movement, which rapidly escalating launch of the UK’s first 100% Pure Bovine Collagen Hydrolysate Peptides in recyclable/biodegradable packaging.
Collagen supplements are already massive business in North America and whilst the UK is catching up fast, for the most part this is a food supplement category that has fostered its fan base within the independent health wholesale arena.
The recent decision for Amazon to embrace Hunter & Gather’s collagen peptides is the clearest sign yet that this ‘real food’ protein-packed supplement is starting to make its presence felt within mainstream retail.
According to Hunter & Gather co-founder, Amy Moring, ‘almonds, eggs, broccoli albeit delicious aren’t the only answer when it comes to bolstering protein reserves!
In our opinion Collagen Peptides are yet another example of ‘young heads on old shoulders thinking’ with ‘healthier living’ consumers once again looking to their ancestors (paleo) for handy lifestyle tips. Collagen is the most abundant protein within the human body, the essential glue that holds everything together. In times gone by our hunter-gatherer ancestors would have consumed the whole animal (offal, bone broths…..), a long lost habit in an age where convenience and meticulously prepared meats now rule the roost.’
With a growing renaissance in extreme sports and challenging outdoor pursuits and people generally living for longer, it’s important that sensible steps are taken to replace deleting collagen stockpiles in our bodies.
Thankfully Ocado & Amazon’s forward-thinking decision to expand its influence within healthier living supplements by supporting proven premium food innovators like Hunter & Gather means collagen is very much back on the menu.
Ballpark RSP £19.95 400g