Hydrow, the immersive at-home rower has just launched into John Lewis stores regionally across England from the beginning of September. This follows the launch into Selfridges, Oxford Street last month as the brand’s retail expansion continues across the UK.
Fitness enthusiasts can now try Hydrow in all of the retail stores before purchasing, by prebooking a workout on Hydrow.co.uk and walk-in spaces are available. Hydrow offers 3000+ live and on-demand workouts including rowing which activates 86% of the body’s muscles, strength training, yoga and Pilates. All of the classes are led by world class athletes, many of whom are Olympians themselves, providing expert guidance for beginners to well versed fitness fans.
Hydrow launched The Boathouse Experience in Selfridges, 400 Oxford Street as their first retail partner and are now expanding across the UK with the John Lewis partnership. Starting with John Lewis, Oxford Street in the heart of London, Hydrow is now available to trial in stores in Kingston, Cambridge, Southampton and High Wycombe:
- John Lewis, Oxford Street: launches on the 6th September
- Location in store – 5th floor, sports section
- John Lewis, Kingston: launches on the 10th September
- Location in store – 1st floor, sports section
- John Lewis, Cambridge: launches on the 11th September
- Location in store – basement, sports section
- John Lewis, Southampton: launches on the 14th September
- Location in store – 3rd floor, sports section
- John Lewis, High Wycombe: launches on the 15th September
- Location in store – ground floor, sports section
Hydrow’s patented Live Outdoor Reality™ offers a multisensory approach to fitness that immerses you into the captivating and unpredictable world of being out on the water, which people of all fitness abilities will now be able to experience at John Lewis and Selfridges ahead of purchasing. As the summer of sport is coming to an end, the colder months bring a greater focus to at-home fitness for ease and accessibility. Not sure how to nail your rowing technique? Hydrow offers a Learn To Row series which visitors can try in-store that will see your rowing skills rocket with expert guidance from the Hydrow Athletes.
Nick Hucker, UK managing director at Hydrow, says: “At a time when people are more health conscious than ever, we’re thrilled to be launching into Selfridges, Oxford Street as our first UK retail partner. Selfridges is one of the most forward thinking retailers and feels like a perfect match for Hydrow which is disrupting the connected fitness industry and is at the forefront of technical innovation.”
Bruce Smith, Hydrow CEO & founder, says: “Hydrow’s cutting-edge content and multi-sensory approach replicates the exact sensation of rowing on water, creating a feeling of escapism right from Central London. We’re looking forward to the next step in growing the business and building a community together around the world.”