Glengoyne Highland Single Malt Scotch Whisky has launched its 10yo malt, part of the enhanced and repackaged whisky collection, into the top 150 malt selling Sainsbury’s stores across the UK, bringing the total number of Sainsbury’s stockists to 169.
The additional listings follow the relaunch of the award-winning brand’s collection in autumn 2012. In addition to the 10yo, 12yo and 21yo, Glengoyne introduced three new malts to complete the line-up – a new premium Glengoyne 15 year old malt, a cask strength expression to replace the current 12 year old cask-strength and a new world-class 18 year old replacing the 17yo as well as iconic new packaging. Each new expression has been crafted from some of the finest sherry casks within Glengoyne’s warehouses.
Neil Boyd, UK commercial director for Ian Macleod Distillers, said: “Since the Glengoyne re-launch, consumer response has been fantastic which is being reflected in significantly increased sales. We continue to build our distribution base in order to make Glengoyne available to consumers everywhere and this additional Sainsbury’s listing is a welcome and ideal opportunity to take our flagship brand to malt-lovers in areas where Glengoyne was not previously available.”
Glengoyne is Scotland’s leading, independent, family-owned distiller and has been owned by Ian Macleod Distillers for almost 10 years. Each new expression has been crafted from some of the finest sherry casks within Glengoyne’s warehouses. The Glengoyne Distillery – highly regarded as Scotland’s most beautiful distillery in Dumgoyne near Loch Lomond – runs its stills slower than any other distillery, supporting the claim that Glengoyne genuinely is ‘Worth the Wait’.
The Glengoyne 10yo is available from Sainsbury’s for £32.99.