Iceland launches three new products from Levi Roots

Dragons Den legend, Levi Roots, has expanded his versatile range to bring the Caribbean sunshine to Iceland and The Food Warehouse with the launch of three new and exclusive products. Chicken goujons, burger fillets and bites can be found in the frozen aisles, so customers can get a taste of the Caribbean and spread the Levi Roots love from the comfort of their own home.Customers can spice up dinner time with Levi Roots West Indian Breaded Chicken Goujons (£3.00, 442g). 

Packed full of flavour, for the price of just 19p per goujon, customers can get 16 tender chicken breast goujons, coated in a tasty West Indies inspired breadcrumb. After being released earlier this month, shoppers are already raving about them with one product review saying; “OMG the flavours are amazing. Family loved them. I can see myself buying these every week!”.

To get mouths watering at the dinner table, shoppers can plate up Levi Roots Jerk Breaded Chicken Burgers (£3.00, 450g), the perfect alternative to a beef burger at just 50p per patty. Pair with grilled corn cobs to really make the flavours sing. Six tender chicken breasts are coated in a smoky jerk inspired breadcrumb, perfect to spice up family midweek meals. Another shopper said: “Kids don’t like beef burgers, so I tried these – absolutely loved them. Not spicy, so everybody enjoyed them. Love the Levi Roots sauces!”

Hosting a get together and want to impress? The Levi Roots Caribbean Breaded BBQ Chicken Bites (£3.00, 440g) are perfect for sharing. Tender chicken bites are coated in a smoky Caribbean BBQ inspired breadcrumb – a sure way to amaze guests this summer. Don’t forget to serve with a Caribbean salsa to highlight the fresh colours of the Caribbean. Another happy customer said: “So moreish, the kids loved them. I bought the whole range to try & they’re amazing. Love Levi Roots sauces and these don’t disappoint!”

Levi Roots, Caribbean cook and creator of Reggae Reggae Sauce, said: “Creating these three new products for Iceland has allowed us to get more flavours of the Caribbean into Brits homes at affordable prices. This range can be enjoyed at home by all ages and encourage exciting new taste journeys.

“My passion for Caribbean food inspired me to want to reach further and spread more love! Maybe I’m biased but I think they may be one of my best launches yet and I can’t wait to hear what more Iceland customers think this summer.”

Products in the new Levi Roots range include:

  • Levi Roots West Indian Breaded Chicken Goujons (£3.00, 442g)
  • Levi Roots Jerk Breaded Chicken Burgers (£3.00, 450g)
  • Levi Roots Caribbean Breaded BBQ Chicken Bites (£3.00, 440g)

Customers can shop the range online and in store at Iceland and The Food Warehouse.