Iceland optimises sales and margins across stores with JDA Category Management Solutions


JDA Software, today announced that Iceland, the UK’s leading frozen food retailer, has chosen to implement four JDA Category Management products to optimise sales and margins across its 860+ stores. Iceland will begin its implementation of JDA Floor Planning, JDA Category Knowledge Base, JDA® Assortment Optimization and JDA Planogram Generator in April. The implementation will be hosted and managed by JDA Cloud Services.

Iceland has successfully used JDA Space Planning, JDA Advanced Warehouse Replenishment and JDA Advanced Store Replenishment for the past 20 years. The latter two solutions are part of JDA Intelligent Fulfillment.

Based in Deeside, Iceland is recognised as the leader in frozen food with over 860 stores in the UK and Ireland. The company prides itself on being a convenient and friendly place to shop, whether that’s in-store or online, as well as to meet everyone’s daily top-up shopping needs for fresh, chilled and frozen food and groceries. Iceland has a 45-year track record of demonstrating to shoppers just how the ‘Power of Frozen’ can deliver an extensive choice of high-quality, great-tasting food from fine sources around the world at great value prices.

With its stores located across the UK, Iceland has historically been challenged to tailor its product assortments to differing consumer preferences on a regional basis. The company now wants to build on its 45-year track record of success by tailoring its product assortment to localised consumer needs.

“As competition increases, Iceland continues to differentiate itself by recognising and meeting localised consumer preferences better than other retailers,” said Neil Hayes, merchandising and format development director at Iceland. “By leveraging the power and automated capabilities of our new JDA solutions to produce store-specific planograms and tailored customer assortments, we are looking to drive increased sales and margins across all our stores.”

“JDA has already partnered with Iceland to optimise its space planning and replenishment functions,” said Franck Lheureux, regional vice president, sales, EMEA, at JDA. “Now we are embarking on the next era, as new Category Management solutions helps Iceland create localised assortments in a time- and cost-efficient manner. We’re looking forward to implementing these new solutions and delivering them via the JDA Cloud Services model to add additional value.”