Idahoan Perfect Mash is a store cupboard essential, says brand


Scrap peeling, banish boiling and say so-long to mashing your spuds. Idahoan Perfect Mash is the ultra-convenient way to make mash that is truly delicious and effortless. What makes Idahoan’s mash different from your usual packet mash is their unique dehydration process and use of the best potatoes in the USA! They carefully and slowly remove the water from top quality russet potatoes, ensuring that farm-fresh, lump-free mash retains all the goodness and is just a minute away.

Available in six flavours, in most major supermarkets, Idahoan Perfect Mash can be used to top your favourite fish pie, saddle up to sausages or transform into croquettes. A single packet of Idahoan Perfect Mash makes enough for three generous portions, so it couldn’t be easier to feed your famished family or friends with a tasty meal in a hurry. Did you know a portion of potatoes contains half your daily recommended vitamin C allowance, has more potassium than a banana and is a good source of vitamin B6, fibre and magnesium?

So give your potato peeler a rest, park your preconceptions and tear into a packet of Idahoan Perfect Mash to make fluffy, buttery mash. Idahoan is here to take the stress out of meal times and is a no-compromise, time and mess saving swap for mash anytime.

  • Idahoan Perfect Mash is available from Sainsbury’s, Morrisons, Tesco, Asda, Coop, Waitrose, One Stop and on Ocado
  • Idahoan Perfect Mash is available in Buttery, Classic, Roasted Garlic, Cheddar Cheese, Bacon & Cheese and Butter & Herb
  • RRP: £1.50, 109g makes approximately 600g of Perfect Mash