Ideal Shopping Direct launches deal-based TV home shopping channel


Ideal Shopping Direct, the company behind TV shopping channels, Ideal World and Create and Craft, has launched a new channel called The Deal Channel.

According to the broadcaster, the channel features top brands at low prices and is the perfect place to get discounts and deals on well-known brands.

Each show is 15 minutes long, providing unmissable deals in bite-size portions, according to the company.

The Deal Channel launched on the 24 August 2012, featuring exclusive offers on brands including Apple, Toshiba, Russel Hobbs, George Foreman, Toni & Guy, Clarins, Dior, YSL, Clinique, Benefit, DKNY, Armani, Gucci and Paul Smith.

In addition to being broadcast round the clock on Sky 668, Freesat 811 and Freeview 39, The Deal Channel will also feature on ITV’s The Zone, Freeview 39 between 6-10pm.