IGD Efficient Consumer Response (ECR) UK initiative wins ECR Europe ‘Best Activation Award’


IGD: need for inspiration

Last night (29 April 2014), an IGD Efficient Consumer Response (ECR) UK initiative won the ECR Europe ‘Best Activation Award’ for the best implementation of a collaborative business programme.

Under the winning scheme, 17 supply chain directors have been mentoring 17 ‘rising stars’ to help fast-track their careers and promote mutual understanding and collaboration.

Retailers mentored manufacturers and vice-versa – see notes for a full list of mentoring relationships.

The programme started because of a need identified by ECR UK to help nurture and develop people in supply chain teams. The mentoring project is part of ECR UK’s supply chain talent workgroup, co-chaired by David Jones, Waitrose Supply Chain Director, and Sue McGeorge, Diageo GB Supply Chain Director.

ECR UK paired companies together and will collect best practice resulting from the programme and make this freely available on www.igd.com/ecr

Joanne Denney-Finch, IGD chief executive, said: “I’m absolutely delighted that the ECR UK mentoring programme has won the Best Activation Award.

“This is the second year that we have been recognised by ECR Europe, following last year’s success of the Coca-Cola/Tesco ‘job swap’ initiative.

“There has been overwhelmingly positive feedback from participants, all of whom felt that it was a unique experience of enormous value, and mentees rated the programme 9/10 on average.

“It’s great to see that we’re building on last year’s success and that we’re already on target to set up over 30 partnerships this time round.”