The UK food industry has agreed new guidelines to help consumers increase their intake of fruit and vegetables. A guide, published today by IGD, provides a set of principles for businesses to communicate the fruit and vegetable content of ‘composite’ food products that contribute half, one or more of the five portions consumers are recommended to eat or drink each day.
Example composite foods:
- Baked beans in a tomato sauce
- Prepared vegetarian lasagne or chilli (ready meal)
- Vegetable-based soups
The industry has agreed limits to the amount of sugar, salt and saturated fat allowed in a composite food labelled as contributing to your five-a-day to help move consumers towards a healthier and more balanced diet.
Joanne Denney-Finch, IGD chief executive, said: “IGD ShopperTrack research shows that 46% of shoppers expect to buy more products that contribute to their five daily portions of fruit and vegetables over the next 12 months. Under the auspices of IGD a working group consisting of nutritionists from the food industry, trade associations and NGOs has agreed these guidelines which help consumers to do just that.
“Composite foods are an important source of fruit and vegetables in the diet. Labelling the number of portions in composite foods helps consumers increase their five-a-day intake and encourages food businesses to add more fruit and vegetables to their products.”
The guidelines are available as an interactive pdf and can be downloaded here: www.igd.com/compositefoods