IMG renews and expands PepsiCo licensing rep agreement

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IMG today announced its licensing representation agreement with PepsiCo for Pepsi®, 7UP®, Cheetos®, Doritos®, Lay’s® and Mountain Dew® has renewed and expanded to include British snack food brand Walkers®.

IMG has grown PepsiCo’s consumer products offering significantly since being appointed in 2015, with branded apparel, footwear, swimwear, accessories, beauty, giftware, and stationery now available internationally through some of the world’s leading fashion and department stores.

Sam Barker, senior licensing director at IMG, commented: “We are delighted to extend and expand our relationship with PepsiCo following a successful six-year run of signings. Each of these globally loved beverage and snack brands has its own colourful and distinctive personality, which translates perfectly into vibrant, fun products using PepsiCo’s fantastic style guides. We look forward to extending their reach into other brand-relevant categories and exploring exciting new opportunities with the recent addition of Walkers.”