Helping retailers to improve store planning and the flow of footfall, Checkpoint Systems – a global leader in source to shopper solutions – has launched an innovative solution: the One Way Surveillance Sensor.
Store layouts are critical, designed to influence customer behaviour and improve store flow while highlighting key promotions and merchandise. Developed to monitor directional changes of customer movements in-store, Checkpoint’s One Way Surveillance Sensor enables retailers to monitor the effectiveness of their store planning and ensure that shoppers are navigating the shop floor as intended.
Often the measures put in place by retailers, such as gates or one-way doors, can be circumvented by shoppers or shoplifters. And, with shrinkage in Europe costing €49 billion every single year, retailers are increasingly investing in measures to help manage and improve loss prevention.
Mounted at store entrances, the One Way Surveillance radar sensor can be used not only to track customer flow, but to detect suspicious behaviour. For example, when a customer moves through the entrance in the wrong direction, it identifies the direction of traffic, signalling an alarm that alerts store personnel to investigate. This can be a standalone alarm or integrated within a wider EAS system.
Marco Furli, business development manager EMEA Connected Solutions at Checkpoint Systems, commented: “Maintaining the flow of traffic should enhance the experience and not negatively impact the retail environment – its an essential part of store planning. By monitoring the flow of traffic, our new One Way Surveillance Sensor can also identify conspicuous changes that may indicate a possible theft.”
One Way Surveillance Sensor is available immediately. It is available as wired as standard, while wireless installation is also available on request.