In The Style raises over £1 million in aid of the Bowelbabe Fund for Cancer Research UK

In The Style is proud to announce that it has now raised over £1 million in aid of the Bowelbabe Fund for Cancer Research UK within less than a month.

The impressive amount has been raised through the sale of the Dame Deborah James ‘Rebellious Hope’ t-shirts and the sale of the full collection which launched at the end of May. 

The collection, which was available for a limited time only, comprised 18 products spanning sizes 6-28. The ‘Rebellious Hope’ t-shirt originally launched in white and following its huge popularity with customers has now been launched in pink, black and navy colourways.

In The Style Founder & Chief Brand Officer Adam Frisby said, “I am absolutely delighted for Deborah that we have been able to support her with this project and raise over £1 million for The Bowelbabe Fund in less than a month of the collection and t-shirts going live. This is entirely down to the incredible support from Deborah’s followers and our amazing customers, we can’t thank them enough.

We are so proud to have worked with Deborah on this project to raise so much money for such a great cause. It will change so many lives, just as Deborah intended when she founded The Bowelbabe Fund.”

Dame Deborah James commented: “I’m blown away and beyond thankful for all the support that the public has shown in buying the t-shirts but also the generosity of In The Style to make it all happen. £1 million is far beyond the expectations we ever talked about at the beginning! And it’s such a milestone that will make a massive impact.”

The Bowelbabe Fund for Cancer Research UK will support causes and projects that Deborah is passionate about, such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients, including projects in collaboration with partners such as The Institute of Cancer Research and The Royal Marsden, and supporting campaigns to raise awareness of cancer, such as Bowel Cancer UK’s Never Too Young campaign. Since The Bowelbabe Fund was announced, it has already surpassed £6,000,000 in donations.