Independent London food businesses unite to launch The Crosstown Collective to deliver boxes of fresh food and drinks across the city

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Today, the founders of Crosstown Doughnuts, Millers Bespoke Bakery and The Estate Dairy announce the launch of The Crosstown Collective, a collaboration between some of London’s most respected independent food suppliers, to deliver boxes of fresh food and drinks across the city. As orders for these independent businesses have plummeted due to the closure of restaurants, coffee shops and hotels, this new offering has been created as a way to generate income and keep Londoners fed as the sector fights to survive over the coming weeks and months ahead.

JP Then, who launched Crosstown Doughnuts in 2014 at Leather Lane market, and has grown the business to over twenty sites across London, also supplying Harrods and Wholefoods, has partnered with the like minded founders of Millers Bespoke Bakery and The Estate Dairy to curate the food boxes. Available from Monday 23rd, the boxes will be delivered to addresses across London, giving those who are social distancing the opportunity to access high-quality, fresh products, whilst continuing to support independent businesses during these uncertain times.

As well as fresh fruit and vegetables, The Crosstown Collective boxes will include a range of fresh loaves from Millers Bespoke Bakery, which produces an extensive range of European breads and supplies the likes of Claridges and The Ivy. The Estate Dairy, which supplies dairy and vegan alternatives to some of the capital’s most respected coffee shops and restaurants, will bring fresh free-range milk or plant-based alternatives to London doorsteps. The Crosstown Collective food boxes will be finished with delicious fresh doughnuts from Crosstown, with vegan options available.

The concept of The Collective was born from the immediate and unprecedented need for the population to reduce social contact and remain at home, where at all possible. Undoubtedly, the move has taken an abrupt, and devastating toll on businesses across the nation, with independent businesses being hit the hardest.

“We have never faced a moment like this in living memory,” says JP Then founder of Crosstown Doughnuts, “Any sense of a normal approach to life has gone out the window. In this time of great need, for both individuals and businesses, we should focus on the fundamentals that we control. In our case, it’s the ability to continue delivering the best food to our customers and ensuring a huge amount of fresh produce does not go to waste, but through a newly set-up, safe and fast channel. We are also keen to hear from any other independent businesses who are interested in joining the collective and adding their own fresh produce to the food boxes.”

Shaun Young, founder of The Estate Dairy adds, “Usually our customers are consuming our products through all the amazing operators we work with. Unfortunately, that line has been abruptly closed off, and we don’t know how long for. Forming The Crosstown Collective means we can continue to reach our customers in this time of need.”

Marcus Miller, founder of Millers Bespoke Bakery comments, “As like-minded food operators, it’s vital we work collectively to get through this unprecedented period. Our priority is to ensure people across London can still access fresh produce without the need to unnecessarily risk their safety. This new collaboration means we can offer this, whilst trying to maintain business continuity at this difficult time.”

Two options will be launching –  Original Collective Box and The Original Vegan Collective Box which are both priced at £49.95 including delivery. 

 The Crosstown Collective will be delivering 6am – 11pm seven days a week.

The Original Collective Box:

A mixed selection of fruit & veg

6 x Cacklebean Eggs

2 x 2 litre semi-skimmed estate dairy milk

1 x 250 grams unsalted estate dairy butter

1 x white farmhouse

1 x round rosemary focaccia

1 x campailou

4 x half ciabatta

6 x Crosstown Doughnuts

The Original Vegan Collective Box:

A mixed selection of fruit & veg

2 x Oatly Barista

2 x Rude Health Almond

1 x white farmhouse

1 x round rosemary focaccia

1 x campailou

4 x half ciabatta

6 x Crosstown Doughnuts

To order your box, visit https://www.crosstowndoughnuts.com/crosstown-collective/

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