Innovative Athletic Tea wins two Great Taste Awards


Athletic Tea Co

Athletic Tea Co. has been awarded two Great Taste Awards for its ‘Recovery’ range. The young brand that produces blends to enhance sporting performance is led by Guinness World Record athlete Tom Whittle (26) who drank his own range of Athletic Tea instead of relying on energy/sports drinks or coffee to help him smash the record for the fastest crossing of Iceland on foot! In 2017, Tom completed 17 marathons in 10 days – winning the record and road-testing his new tea range in the process.

The company launched in January 2018, after former lawyer Tom Whittle completed a charity cycle ride covering the length of South America. Tom discovered that coffee and sugar-based energy drinks led to huge spikes and slumps in energy. He solved the problem during his 300-day cycle challenge by drinking local Argentinian drink yerba mate.

Yerba mate is proven to release caffeine into the body over a much longer period of time than coffee and has become associated with a more balanced energy level. This has not only seen it become popular with busy office workers but also, most recently, with the England football team during the World Cup.

Using yerba mate as a hero ingredient, Tom worked with sports scientists and master tea blenders to create unique blends for energy, performance and recovery. The teas use 36 different natural ingredients from 33 countries.

Since then, the Athletic Tea range has been used by various elite sports teams, including Manchester United, Manchester City, Tottenham Hotspur, GB Triathlon and Wales Rugby Union. It’s also proving popular with everyday sporting heroes – from cyclists to joggers, gym goers to dancers.

In response to receiving the two Great Taste Awards, Tom said, “We’re absolutely delighted to receive this recognition for our blends. A lot of people automatically assume that because our teas are made for performance they may not taste great, but this prize hopefully combats that perception perfectly.”