Poundland is to feature in a two-part fly-on-the-wall TV documentary showing how the discount retailer is going through the biggest transformation in its history.
“Inside Poundland: Secrets from the Shopfloor” shows how it is weathering the high street storm caused by the coronavirus and long-term changes in shopping habits to be one of the few retailers in the UK that is investing in growth.
Episode One will be transmitted on Channel 4 on Monday 7th December at 9.00pm and Episode Two on Monday 14th December, with both instalments available immediately on All4 as a mini boxset.
The documentary puts the spotlight on the dramatic changes underway as the store broadens its ranges and plans to open and re-site 45 stores in an investment of up to £15 million over the next 12 months.
These include new UK stores at Ashton-under-Lyne, Colwyn Bay, Dungannon, Grantham and Sutton-in-Ashfield, as well as a Dealz store in Tallaght, Dublin, due to open on Saturday 5 December.
That move comes on the heels of Poundland’s acquisition of specialist retailer Fultons Foods which will create around 1,000 full and part-time roles over the next two years as Poundland rolls out chilled and frozen food to around 500 stores.
The documentary also tracks the biggest transformation in its 30-history, as Poundland has broadened its ranges, stocking a wider range want and dramatically changing the public’s perception of the stores.
The Belper store is featured as the first in the country to stock the new PEP&CO Home range, from photo frames to stylish throws, which was launched across all 800-plus stores in August following the success of PEP&CO clothing which celebrates its fifth birthday this year and is now in 300-plus stores.
At the Walsall store, managing director Barry Williams joins the team stocking the new range of fresh and frozen food which by Christmas will have been introduced at 119 stores, just over a year since it was piloted at Ashbourne in Derbyshire.
Barry and the senior management team also give their Sutton Coldfield colleagues a well-earned rest after smashing targets and take over the store, stacking shelves and working the tills.
One of the series highlights is Poundland’s move to a larger store in Stockton-on-Tees, attracting shoppers to a new part of town set for significant council investment, demonstrating Poundland’s growing role as a key high street retailer in town centres and retail parks – driving footfall and creating jobs.
Poundland managing director Barry Williams said: “We hope viewers will see the enormous hard work, dedication and sheer enthusiasm of our colleagues up and down the country as they deliver on our promise of amazing value as we transform the business to offer our customers more of what they want.
“Our regular customers know we’re changing at pace and we hope the series encourages those who haven’t seen that change to come and experience it for themselves.”
The transformation programme that has seen the launch of PEP&CO fashion, chilled and frozen food and PEP&CO Home also includes trials of new ranges including beers, wines and spirits and free-from foods.
Poundland has also recruited 940 temporary colleagues across its estate in time to serve customers this Christmas.