Instagram enables shopping on brand Stories with shopping bag icon


Instagram is expanding its Shopping beyond Feed service to Instagram Stories, allowing businesses to tag products in their organic Stories and for people to seamlessly shop them.

On Instagram Stories, when you see a sticker with a shopping bag icon, tap on it to see more details about that product.

New shopping bag icon on Instagram stories

From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favourite brands around the world, and now you can shop these businesses in Instagram Stories.

This introduction of Shopping in Stories follows the UK launch of Instagram Shopping in March this year. Businesses have seen positive results, from a rise in website visits to physical product orders.

Louise McCabe from luxury retail platform SilkFred said: “Shopping on Instagram has allowed us to differentiate between the posts that get a lot of likes vs actually driving sales. It has helped us to identify the products that get the most taps to shop, so that we can focus more on those products and drive overall revenue from Instagram.”

“Shopping on Instagram has made it easier to connect with new prospects who have come across us on Instagram. Since the feature allows users to view a product listing on our website without even leaving the app, the barrier to entry is lowered and often leads them to browse the rest of the site and find items they like.”

With 300M using Instagram Stories every day, people are increasingly finding new products from brands they love. In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them.