Institute of Marketing to debate brand successes in food and drink

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Food and drink marketers will hear the stories behind some of the industry’s biggest brand successes at The Chartered Institute of Marketing’s Food, Drink and Agriculture Group annual conference on 7 April 2011 at Imperial College London.

The event will be chaired by Professor David Hughes, Emeritus professor of food marketing at Imperial College.

Speakers will include executives from McCain Foods, Donald Russell, Pink Lady Apples, NZ Wine Growers, Coca-Cola and Ginsters.

Presentations will explore the key challenges facing marketers including building a brand, operating in global markets, public health, pricing in a premium age and brand quality.

Places are still available but a prior reservation is essential. To book, visit www.cim.co.uk/events to guarantee your booking, or contact The Chartered Institute of Marketing on +44 (0)1628 427340 / cimevents@cim.co.uk.