International retailer Smöoy takes a scoop out of intu by opening first North East pop-up store


An international retailer taking the frozen yogurt market by storm has chosen to expand with intu as it opens its first North East pop-up store at intu Metrocentre.

With over 150 stores across the world, Smöoy is rapidly expanding in the frozen yogurt market and is now bringing its popular treat to the North East for the first time. The brand uses natural yogurt that’s low in fat, high in fibre and gluten free, and offers customers over 30 toppings to choose from.

The pop-up store opens at a time when the frozen yogurt market has seen huge growth, as customers search for a healthy treat. Sales are estimated to have reached over £10 million between 2011 and 2014, analysts Mintel have shown.

Fran Hernández Gómez, marketing and communications director, Smöoy, said: “We have more than 150 stores across the world, but opening our first store at intu Metrocentre will allow us to reach a high footfall of customers across the North East for the first time. The centre is the perfect place for us to introduce our brand, and we can’t wait to make customers smile as they take a scoop out of our tasty treat.”

Kate Grant, regional managing director, intu, said: “We’re excited to see another international retailer choosing to expand with intu as it launches its first pop-up store in the North East. We’re seeing more and more overseas brands use intu to enter the UK market, and pop-up stores are a great way to give them a chance to raise their brand profile, while customers engage with their brand in an innovative way.”

With over two million sq ft of space and a dynamic retail and leisure mix, intu Metrocentre continues to attract new brands to the centre for the first time.