Investment in seasonal promotions drives strong Christmas trading for Nisa Retail

Nisa Retail, the delivered wholesaler and convenience retail specialist, is pleased to announce a positive Christmas trading period for the 10 weeks to 1 January 2017.

Christmas trading: 10 weeks to 1.1.17 % 2016 2015
Sales* Up 2.7% £235.6m £229.5m
Volume in cases Up 3.2% 19.1m 18.5m

*excluding My Local

**excluding exceptional items


Up 38% £718k £520k
  • Nisa invests in seasonal promotions to drive member sales in festive period and sees like for like sales increase by 2.2%, demonstrating that our members are buying more from us year on year, and total sales increase by 2.7%.
  • Nisa’s fresh produce range registers a 17.7% increase in sales for the 10 week Christmas period.
  • The “Festive 5” promotion of fresh vegetables sees an overall sales value increase of 75% including 130% in parsnip sales, 101% in Brussel sprouts sales and 288% in carrot sales.

Nisa is pleased to report improved Christmas trading performance was assisted by increased investment in Christmas promotions, which has driven a 2.7% rise in total sales to £235.6m with volume also up 3.2% to 19.1m cases.

One key area driving growth is Nisa’s fresh produce range which registered a 17.7% increase for the 10 week Christmas period. This was driven by Nisa’s Festive 5 offer, featuring five key Heritage own label produce lines, which led the way on festive vegetable pricing, and underpins Nisa’s ambition to be the partner of choice for independent retailers.

The trading performance has also crystallised in new store wins, with 77 new openings in the ten weeks, compared to 54 last year, demonstrating the confidence new members have in the overall offer.

The business also enjoyed a significant improvement in profitability over the 10 week Christmas trading period to 1 January 2017. EBITDA for the period was £718,000, compared to £520,000 in 2015 and a loss of £2.4m in 2014, demonstrating continued progress in the turnaround of the business and remains on track to achieve the year end EBITDA forecast.

Nisa’s strong Christmas trading performance follows on from excellent recent contract wins for supply to MRG (McColl’s), for the 298 new stores they have recently acquired from Co-op, and Bourne Leisure for supply to their Butlins and Haven stores, contracts that will commence in the new year with the value and volume benefits enjoyed from quarter one commencing April 2017.

Nick Read, CEO Nisa Retail, commented: “I’m very pleased that we have been able to provide significantly greater investment in our promotions this Christmas to assist our members trading this festive period. We believe we have delivered a strong promotional mix to drive sales and footfall in our members’ stores. This has been possible due to the strong momentum the business has now built in its three year strategy, which has seen Nisa invest in and improve operational efficiencies while also delivering a consistently improving financial position.”