iPRO has secured a new six-year global partnership with parkrun, the largest community fitness group in the world, starting on 6th October as its Global Hydration Partner.
The partnership marks the launch of the new iPRO wellness drinks range, iPRO Hydrate, and underpins its drive to secure UK-wide distribution. It is already stocked by the Co-op and Spar, and some forecourts, but is now targeting supermarkets, convenience stores – including independents, forecourts, foodservice, cost-sector catering, wholesale and cash & carry channels.
The natural collaboration between the two brands is rooted in the shared ethos and objectives of encouraging healthy, active lifestyles. As the Official Hydration Partner, iPRO is heavily invested in the global growth of parkrun to support its promise; parkrun will always be free to participate, for everyone, forever.
Nick Pearson, parkrun CEO, says, “We are very particular about the organisations we partner with. We have spent many months talking with iPRO and are really happy that our values align. Healthy hydration is at the heart of wellbeing and activity, and we very much welcome iPRO into our growing community.”
While parkrun is the largest NHS social prescribed activity in the UK, iPRO’s NHS C-QUIN approved low-sugar drinks range offers a healthy rehydration solution with an ultra-refreshing sweet taste, fit for all consumers.
Sophie Christy, Global Commercial Director at iPRO, says, “We are delighted to partner with parkrun across our shared goal to support people’s health and wellbeing through healthy lifestyles. Everything we do at iPRO embodies this. All packaging used is fully recyclable. iPRO Hydrate – Sport Edition, Student Edition, and our new wellness-led range, iPRO Hydrate, are sweetened with high-quality Stevia. No caffeine, artificial colours, or flavourings can be found in a bottle of our drinks. Rather, they’re enriched with electrolytes, vitamins, and minerals, which are a powerhouse of replenishment for our wellbeing. We will be supporting parkrun in their mission to create a positive, welcoming, and inclusive experience where people can get active/outdoors and feel part of their local community while improving their fitness.
“We have spent many years perfecting a drinks range that is now widely recognised as the most loved hydration drink among discerning consumers. Hydration is not just for sportspeople. It is incredibly important for everyone to stay hydrated, whether they are dog walkers, casual joggers, weekend warriors or joining local runs just for friendship and fresh air. We will be working with parkrun to encourage parkrunners to capture and share their #parkrunMoment.”
iPRO Sport has been established in professional and amateur sport for more than six years, sponsoring some of the biggest names across a huge range of different disciplines, from major premiership football clubs, and national teams, to grassroots sports (for more details go to www.iprohydrate.com)
What originally started as a meeting of 13 runners for the first parkrun, has since transformed into a global phenomenon. The 5k, Saturday morning event is now held in 22 countries across more than 2,000 locations with more than six million people signed up to take part. It continues to grow exponentially across the world and iPRO, as a global partner, will play a key role in enriching the parkrun experience globally to support that growth.
Paul Moloney MPHARM, Health & Wellbeing Professional and Sports Pharmacist, says, “iPRO Hydrate is a stand-out brand driving healthy hydration. It is globally recognised for its low sugar, superior ingredient-led hydration drinks range which is trusted throughout the UK.”
The iPRO Hydrate and Sport Edition range are both available in four delicious flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango. iPRO Hydrate – Student Edition is School-Compliant and comes in Berry, Sour Cherry, and Mango flavours.