Ireland’s free-from bakery brand, BFree Foods, expands with listings in 220 US stores

BFree Foods, Ireland’s award-winning free-from bakery brand and the only gluten-free brand that is free of all top 14 EU listed allergens, continues to grow the free-from category with innovative new products and expand its international reach, with 220 US stores now stocking its products

Having already seen turnover of €8m in 2015, BFree has grown over 400% since its inception. It predicts that growth rates will continue to rise, and aims to have products stocked in over 2000 US stores by 2020.

Whilst exports account for 79% of the business to date, the company is looking to further increase capabilities and will be employing additional staff members this year to meet growing demand.

Launched in 2011 with co-founder of Cuisine de France at its helm, BFree saw an opportunity in the gluten-free market. Ronan McNamee partnered with a nutritionist in Cork and began developing breads that could change the public perception of gluten-free products. BFree has a simple vision to develop goods that are not only suitable for coeliacs, but that also have a good nutritional breakdown – making them suitable for any health-conscious consumer.

BFree prides itself on only using natural ingredients. Many of the super seeds and proteins used in its products have become increasing popular with buyers, and have rocketed BFree to international success.

BFree has demonstrated its dedication to innovation, with its Fajita Kit being the only allergen free kit in the world. Last year, BFree was highly commended for its Brown Seeded loaf, while its Multiseed & Plain Bagels won an accolade at the Great Taste Awards. BFree continues to take the industry by storm, having already made the shortlist for eleven UK free-from awards this year.

Having already launched into a number of countries, such as Australia, the US, Scandinavia and UAE, BFree is looking to expand its distribution channels further in current markets. The company forecasts that its international exports will make up 90% of revenue by 2020, proving its desire to position itself as the global provider of choice.

Alex Murphy, general manager of BFree, said: “Our growth rates and international expansion prove that there is a real need for quality gluten-free products. We have been able to show the public that gluten-free foods needn’t be tasteless, but can actually satisfy all customers and be healthy

My goal is to position BFree as an internationally recognised leader, and to continue nurturing the core brand values that BFree was founded on – no compromise on taste, great nutritional value and an innovative spirit.”