IRI has revealed the latest consumer spending trends during the Covid-19 pandemic in the UK, US, France, Italy, Germany, Spain, New Zealand and the Netherlands for the week ending 12 April 2020 compared with same period last year.
The Consumer Spending Tracker, which is based on POS data from major retailers, including hypermarkets, supermarkets, discount, convenience and online, found Easter chocolate sales declined in the US, Italy, France and the UK, with off-setting growth in proteins, resulting in overall growth in all countries except the UK, where edible sales were flat vs. a year ago.
In the UK, sun-care sales leapt by 149.1%, as well as lamb (up 115.9%) and cider (up 83.7%) and beer (62.2%). Sun-care was also up in France and Germany, while Italy saw high sales in hair colouring (up 160.6%) and shaving/hair removal (up 125.87%).
Consumers are spending less in non-edible categories, particularly cosmetics (down 22.9% in the UK, down 43.4% in France and down 83.4% in Spain). But are spending more in edibles (as we continue to stay at home), including dairy, frozen food, packaged food and alcohol (up 29.8% in the UK, 30% in Italy and 34.7% in Spain).
Large manufacturers continued to lose share to mid-size and smaller manufacturers and to private label in 2020.
Continues to show strong growth in Italy, France and Spain, indicating consumers are shifting their purchasing patterns from in-store to online. In all three countries, there is a consistent increasing shift to e-commerce since the beginning of the crisis.
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