Irish wheat and gluten free brand, BFree, lists second product in the UK

BFree: second listing

BFree: second listing

BFree, one of Ireland’s most pioneering, health conscious bakery brands, has announced that following the success of launching its BFree wraps to the UK market in 2013, it has now achieved a listing in Asda for its BFree Brown Seeded Bloomer. The brown bread will be stocked in the ‘free from’ aisle, with an RRP of £2.59.

Gluten, wheat, dairy, soy and nut free, low in fat and containing only 68 calories per slice the brown loaf is ideal for those who have a restricted diet or for individuals who simply follow a healthy lifestyle.

Its high fibre content, gained through the addition of Apple fibre, means that two slices provide one third of an adults RDA. This figure is significantly higher than other brown bread brands and key as fibre is known to reduce the risk of coronary heart disease, the UKs single biggest killer.

The Brown Seeded loaf is sliced thinly lengthways to create an even bigger sandwich for no more calories, BFree recognised the possibilities for retail success with the product and has added it to its supermarket range.

Alex Murphy, marketing manager for BFree, said: “We believe that free from bakery should be extraordinarily healthy without compromising on taste. We aim to make our full range something that the whole family can enjoy”

Since launching a little under two years ago, the BFree brand has enjoyed outstanding success in Ireland and expects the UK market to be equally receptive. With 15% of the UK population believed to be wheat intolerant and 10% suffering from gluten intolerance the demand for ‘free from’ products is predicted to grow and grow. 

Continuing with their success, Bfree has this year been shortlisted in the Free From Food Awards for a number of their products. The white and brown loaves, wraps and brown rolls have all been shortlisted in the breads category, while the plain and multiseed bagels have been nominated in the breakfast category. These awards promote excellence and innovation within the free from sector and are highly recognised with consumers.

Learn more about the BFree and the whole product range through the BFree website