ITG has been crowned winner in the ‘Innovation in Ways of Working’ category at the Oystercatchers Awards 2019, after delivering a tech-centric creative production model for its new client Co-op. The award coincides with the announcement that the Co-operative Group has awarded all creative production work to ITG, with a remit across its family of businesses.
At the start of its relationship with the Co-op, ITG has been recognised for its ability to provide a unique and adaptable service, implementing its next-generation technology, Canopy, and innovative operations suite to provide one collaborative solution to differing marketing needs across the group.
Since partnering with technology-led marketing business ITG, Co-op has seen exceptional reductions in lead times across all production, this speed coupled with their tech-driven efficiencies has equated to significant savings for the business, with more expected in coming months.
With a blended model of people and technology, highly reactive onsite and 24/7 offsite resources, the appointment of ITG is designed to deliver efficiencies and create a fast, agile marketing partnership.
Simon Ward, founder and CEO of ITG, said: “We’re delighted to partner with Co-op and to be recognised for our innovative way of working at one of marketing’s most prestigious awards ceremonies. It’s a true testament to our desire to implement the right solution for the Co-op Group as opposed to forcing a ‘one-size-fits-all’ model. ITG’s unique approach has already unified Co-op’s teams, rapidly helping them to shape their communications.”
Gemma Kidd, head of creative services at Co-op, said in a statement: “We’re excited by ITG’s unique model, technology and team. Their culture and the different approach they bring to omnichannel creative production will allow us to make significant improvements across the group. As a newly formed partnership, we’re delighted that ITG’s work has been recognised.”
ITG’s new martech software Canopy, supported by their 250 seat, 24-hour creative production studio, already manages the global marketing operations of over a hundred major brands including Heineken, PUMA, Renault and M&S.