It’s a NISA development for Heavenly

Heavenly Tasty Organics is delighted to announce a new agreement with Nisa Retail Limited. The significant development has secured presence of fourteen of the brand’s natural snacks with the specialist distributor; the family brand can now access over 2500 independent retailers across the UK.

Heavenly has enjoyed steady growth since it first launched in 2011. The brand has a number of established listings with major retailers including Morrisons, Ocado and Waitrose, as well as a £300k deal with Sainsbury’s, that was announced late last year. The most recent success with Nisa opens the doors to hundreds of convenience stores across the UK, potentially putting the award-winning products in front of thousands of new customers each week.

“With a recent Mintel report showing that 6 in 10 parents, with children under 5, regularly buying groceries at convenience stores Nisa was certainly a strategic account for us to win”, said Chris Martin, UK and Ireland sales manager

In just a few short weeks since the brand first became available to the Nisa retail network, the products have seen phenomenal interest, with sales increasing week on week.

The complete range contains absolutely no added sugars, colours or preservatives, and Heavenly remain the only baby food brand to be accredited by Sugarwise. This organisation is fast becoming the equivalent to the Fairtrade symbol and recognises a commitment to low sugar food and drinks. From Apple & strawberry heart shaped corn puffs to Beetroot & Shallot Crispy Waffles, and scrummy banana flavoured hoops, there is so much in the range for the Nisa community to pick from!

‘We are delighted to have secured a listing with Nisa. Not only is the convenience category popular with parents, the far-reaching regional scope is unrivalled. It was a core business objective for this year to make Heavenly available to consumers choosing to do small shops, rather than one big shop per week. We look forward to expanding throughout the unique independent retail network.’, added Chris.