itsu, UK’s No.1 gyoza brand, launches the first ‘vegan meat’ gyoza into supermarket freezers


This October, itsu has extended its best-selling frozen gyoza range with the launch of its totally unique teriyaki chick’n vegan gyoza into supermarket freezers nationwide. With a meat-like texture and bursting with flavour, these dumplings are perfect for those looking to follow a flexitarian diet or even those simply in search of new flavours to try.

With the expectation of spending more time dining-in this winter, consumers are increasingly shopping the frozen aisle. People are stocking up on more premium, healthy and affordable options and making restaurant-quality and exciting meals at home. 

100% plant-based and high in protein. These delicious gyoza are not only a nutritious substitute for those looking to reduce their meat intake, but also are an exciting addition to a family meal. Whatever the occasion, itsu is sure people will gyoza crazy for them.

From freezer to plate in just four minutes the gyoza could not be easier to cook. Whether steaming, simmering or frying, each method brings you restaurant-quality dumplings in the comfort of your own home. Consumers are confidently serving the gyoza as an after-school snack, included in a stir-fry or as the hero ingredient in one of itsu’s brilliant’broths. Without even leaving the house, you have an Asian-inspired, taste sensation at your fingertips. 

Katherine Austin, itsu’s senior NPD manager and resident gyoza expert, spent months trying every meat alternative on the market and learning the meticulous ratios needed for creating the perfect, juicy plant-based meat. To add flavour and depth, she combined it with sweet teriyaki, kale, carrot and spring onion. Austin has now created a gyoza that makes meat-free Mondays something to look forward to.

Julian Metcalfe, CEO and founder of itsu, says: ‘As a brand we have always tried to provide our customers with a huge range of vegan options. With a rise in sales for our plant-based products, it seemed the perfect opportunity to launch the UK’s very first ‘vegan meat’ gyoza …though, this is a product not just made for vegans, or vegetarians, it’s made for everyone – we’re incredibly proud of the final recipe, and can’t wait for people to try it.’