Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial.
Collaborating with commercial brands Aldi, Haribo, Honda, Walkers and Weetabix, ITV dedicated a televised spot to the winning ads on Saturday 23 May, during Britain’s Got Talent.
After receiving hundreds of entries, the ads deemed to be the best replicas of the original brand concept were declared the winning submissions.
Winning ad by The Turner family from Hertfordshire
Francesca Theokli, marketing director, Weetabix Food Company, said: “At the core of all Weetabix advertising is light-hearted humour and a British charm, and this entry ticked all the boxes! We were bowled over by the brilliance of the Turner family’s home-crafted rendition of our Submarine advert. Who needs a Royal Navy Submarine when you have creative minds and a bit of imagination! We’d like to thank everyone who submitted an entry, the standard was extremely high and the next-generation of British advertising is certainly in safe hands.”
All of the user generated ad submissions were judged by an industry expert panel consisting of ITV Creative Executive Director Tony Pipes, ITV Creative Head of Production Katie Burrows, ITV Director of Client Strategy and Planning Kate Waters, MullenLowe Group Executive Creative Director Mark Elwood and System1 Chief Innovation Officer Orlando Wood.