Jack Wills partners with Red Ant to roll out new mobile app


Jack Wills, a leading British clothing brand, has teamed up with retail technology specialists Red Ant to deliver a mobile app for iPhone, iPad and Android. Developed to reflect the brand’s dedication to providing its customers with seamless, superior service, the app is fully shoppable as well as providing an offline optimised catalogue with special focus on high quality product imagery.

Working with Red Ant’s award-winning AppCommerce functionality and part of its RetailOS platform, the fully transactional ecommerce app is feature rich, including a lookbook, barcode scanner, access to personal profiles, wishlists and social sharing. In addition, the dynamic homepage and customisable content allows Jack Wills to deliver campaigns, promotions, seasonal offers and gift vouchers direct to the pockets of its customer base. Customers can opt to have products delivered to the address of their choice or a local Jack Wills store, which they can find using the built-in store locator function.

Red Ant’s CEO Dan Mortimer said: “Jack Wills is a hugely successful British Heritage brand for the young, ‘always-on’ audience of today and we’re delighted to be involved in the launch of its first transactional mobile app. Jack Wills customers expect flexibility in how they shop, when, where and the type of service they receive – our AppCommerce platform has the ability to provide this as part of a truly connected multichannel experience.”