Jacques Vert Group re-platforms its British brand websites


Jacques Vert Group has migrated its digital commerce operations from its legacy platform onto Demandware, an industry-leading provider of enterprise cloud commerce solutions. The Group is using Demandware to streamline the shopping journey for its collection of brands to enable a consistent, branded consumer shopping experience.

Jacques Vert Group’s collection of British brands includes Jacques Vert, Kaliko, Planet, Precis Petite, Windsmoor, Eastex and Dash. Using Demandware’s platform, Jacques Vert Groups has centralised its retail operations onto one platform, allowing registered customers to shop online across the different brands through one virtual basket. The introduction of a single checkout service is part of the retailers’ commitment to improving the customer experience and boosting awareness of other brands within the Jacques Vert Group. It will also improve support for cross-brand marketing campaigns, whilst enabling the fashion house to maintain complete control of each website so that the company can concentrate on building customer advocacy in different categories.

“Our focus continues to be on achieving growth and finding new ways to improve the customer experience,” said Mark Aldridge, group marketing director at Jacques Vert Group. “Consumer purchasing habits are continuing to evolve and we are seeing an increase in the use of tablets and smartphones. By offering consumers one common basket across all our sites, which is optimised for tablet and smartphones, we have created a better user journey that engages customers at that crucial point of sale and bolsters conversion rates.

“As our business continues to grow, we need a platform that is capable of adapting to our business, both now and in the future. Demandware’s cloud commerce platform enables us to quickly take advantage of new features to enhance the customer shopping experience and flex our commerce operations as the business grows without any additional capital investment.”

Andrew Gilboy, vice president, EMEA at Demandware, said: “We’re delighted to be working with the UK’s largest womenswear concession retailer and helping the fashion house evolve its commerce operations. With Demandware, Jacques Vert Group is streamlining and enhancing the customer digital shopping experience across all of its brands.”