Jaguar Energy Drink UK has today announced a new partnership agreement to become the first Official UK and Ireland Energy Drink Partner of Manchester City Football Club. The deal with the newly launched energy brand is claimed to be the only sponsorship of its kind in the Barclays Premier League and the brand’s first taste of football sponsorship in the UK.
The sponsorship will kick-off at the top of the table clash between Manchester City and Chelsea at the Etihad Stadium, on 3 February 2014. Fans attending the eagerly awaited fixture will be able to sample the product for the first time, where it will be available throughout the Club’s food and beverage offering, Jaguar Energy Drink reports.
This includes the Etihad Stadium’s corporate suites, hospitality boxes, stadium concourse kiosks and in BT City Square, the Club’s pre-match fan entertainment zone. Following the launch, Jaguar will collaborate on a series of bespoke in-stadium and digital fan activations throughout the remainder of the season.
Amit Sra, CEO at 1SRA , Jaguar Energy Drink UK, said: “As one of the biggest football clubs in the world and one famous for its loyal and passionate fan-base, Manchester City was the only choice for Jaguar Energy Drink. We pride ourselves on the knowledge that once you try Jaguar Energy Drink you will become a fan for life, so we are looking forward to giving supporters their first taste of the brand at home to Chelsea. This is the start of a great journey which will see us roll-out an exciting campaign to City fans.”
Tom Glick, chief commercial and operating officer for Manchester City Football Club, said: “We’re delighted to welcome Jaguar on board and are extremely proud to be selected as their first-ever sports partner. We look forward to helping them grow their brand over the coming years and are sure that Jaguar will be a big hit with our fans.”