James Hall & Co, the Spar wholesaler for the north of England, is making Christmas easier for shoppers than ever with its first online catalogue, Christmas Convenience.
Thanks to the huge success of its printed Christmas brochure over the last two years, the wholesaler has unveiled the perfect online solution for shoppers this festive season, launching in October.
The printed Christmas food catalogue allowed shoppers to pre-order from a range of almost 100 festive products and choose a date to collect them in-store. In 2016, 114 Spar stores took part in the initiative,and saw fantastic results, with an average customer spend of £55.
‘Christmas Convenience’ will now bring shoppers the same great range of products online, with a minimum spend of £20 to secure the order.
Customers simply select the SPAR store in the Northern Guild where they want to collect their groceries, shop from the Christmas range, and then choose the time they want to collect them.
Products available online include boneless British turkey crowns, British Silverside beef roasting joints, pigs in blankets, pork, sage & onion stuffing, and a huge range of other festive favourites.
Peter Dodding, James Hall & Co sales & marketing director, said: “As more UK consumers in the UK than ever shop online for groceries, we need to find new and innovative ways to encourage shoppers into our stores.
“Christmas Convenience – the first online Christmas shopping initiative in Spar – is a fantastic way to boost our retailers’ footfall, and help them make incremental sales ahead of this year’s festive season.
“By moving our Christmas catalogue online, we are not only stepping into the digital world, but also making incremental profits from online orders – marking a massive opportunity for our Spar stores,” he said.
Marketing activity, including a Facebook campaign with promoted posts and adverts, Spar Radio, in-store PoS and 500 brochures per store, will support Christmas Convenience.
“By making the most of the great marketing opportunities available through Spar UK’s Facebook page and promoted posts, consumers are just one click away from our Christmas Convenience website,” added Dodding.