JET launches colourful campaign: Yellow World

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JET, one of the UK’s leading fuel brands, is launching Yellow World – a series of short, stylised films designed to highlight the services JET provides for its customers.

A continuation of the successful Keep on Moving brand idea and campaign that launched last year, the digital content – inspired by JET’s iconic yellow and blue branding – uses abstract visual metaphors to bring to life each proposition.

A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely and to ‘keep on moving’.

“Delivering content with the potential to stand out in a saturated market is no mean feat” says Áine Corkery, manager, brand, Phillips 66 Limited “and these quirky, intriguing films stand out for all the right reasons –  communicating the services we offer whilst showcasing the yellow and blue branding that has become synonymous with JET.”

Created by London-based ad agency isobel – the series of eight films will be rolled out over  the coming months and will feature across all major social media channels including: TikTok, Snapchat, YouTube and Instagram. The films will also play on SKY VOD.