Jeweller Nomination opens flagship store in central London

Nomination, the Italian jewellery company, is opening its first standalone flagship shop in the UK, on South Molton Street close to Oxford Street.

The 500sq ft unit over Ground and basement floors has been taken on a 10-year term.

Nomination, the fashion jeweller, was founded in Florence, Italy and remains the number one brand in the steel and gold jewellery market using only the highest quality materials. It has 50 stores internationally and 5,000 independent retailers globally.

Josh Braid, senior surveyor, Knight Frank retail team, said: “This location will help continue to establish the Nomination brand in the heart of London’s West End district and will allow the brand to capture a wider audience as well as through its existing stores in Bluewater and Westfield London.“

Knight Frank acted on behalf of Nomination; Cushman & Wakefield acted on behalf of TfL.