Jo Malone London announces first global premier boutique on Regent Street

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Jo Malone London wIll open the doors to Its  fIrst global premIer boutIque on London’s Regent Street in October.

Regent Street will be a flagship store offering exclusive services  and products as well as hosting consumer events. It is one of many UK strategic openings that include new boutiques in Cheltenham, Bluewater,

St Andrews and St Pancras which will take the brand to 57 doors in the UK.

“We are delighted to be opening on Regent Street. Steeped in British heritage with the perfect synergy of tradition and modernity Regent St perfectly reflects the values and provenance of Jo Malone London,” said Rachel Baker, vice president general manager, Jo Malone London.

“The opening of our inaugural Global Premier Boutique is an important moment in the brand’s long term vision and naturally our first will put down roots in our home  city of London. Our new boutique on Regent St will be a global brand destination offering unique services, events and limited edition customisation as well as the return of some of our most loved scents housed in an exclusive fragrance library.”

Jean-Guillaume Trottier, global general manager, Jo Malone London, said: “Jo Malone London’s Global Premier Boutique is another great first for Regent Street  shoppers. The brand has all the essence of Regent Street, namely quality, heritage,  style and success, and when open it will significantly enhance our retail offer.”

Katerina Mercury, asset manager for The Crown Estate,  who manage the street on behalf of the Regent Street Partnership.

Jo Malone London, the British fragrance house, is renowned for its  elegant scents, luxurious candles and bath and body care – a world of bespoke luxury inspired by and immersed in British culture.

The brand collaborates with revered master perfumers and  London’s leading creative talent. Always at the forefront of perfumery.