John Lewis and Waitrose prepare for a festive season like no other with over 100 virtual experiences and AR Christmas trees

John Lewis and Waitrose are preparing for the most virtual Christmas to date, keeping families, young and old entertained and supported in the run up to Christmas with a new virtual events schedule designed for a festive season like no other. 

Long gone are the days of squeezing an oversized tree into your home as customers will be able to ‘try before they buy’ over 44% of the faux Christmas trees available at John Lewis using a new augmented reality feature on the John Lewis IOS app.  The feature allows customers to put up their tree with the tap of a button and see what style or size works best for their space.  

For the first time ever, customers have also been browsing the Christmas shop from afar with the Virtual Christmas Shop on which has been visited over 64,000 times since it launched at the end of September.

From virtual makeup masterclasses for a festive Zoom party to the best coats for outside hosting or advice on how to prepare your first Christmas feast, John Lewis and Waitrose’s unique virtual events are designed to help the nation navigate this festive season.  

John Lewis will also be hosting virtual Furoshiki masterclasses for the first time, guiding customers through the ancient Japanese art of Furoshiki as many look to prioritise sustainability this festive season. 

For those trying their hand at Christmas dinner for the first time, Waitrose Cookery School will be hosting a Perfect ‘Prepare Ahead’ Christmas course (£5) which will provide tips around how to make Christmas lunch stress free.  Anyone daunted by a Christmas Pudding for two, can sign up for a Spiced Orange Yule Log course (£25) to tempt the tastebuds.  For budding chefs looking to whip up their gifts in the kitchen, Waitrose Cookery School is also hosting a dedicated foodie gifts courses (£5) with masterclasses around how to rustle up delights including panforte or truffles for friends, family, neighbours and those who deserve something a little special this Christmas. Junior chefs can also get involved with a selection of dedicated children’s courses which are free and include seasonal cookies, tiffin and the chance to try making white chocolate tree decorations – all from the comfort of your home.    

John Lewis will continue to offer virtual services across Nursery, Home Design and Personal Styling, providing support and guidance for customers while our shops in England are temporarily closed. Appointments can be booked online here –