This Autumn Winter 2019 signals the evolution of menswear at John Lewis & Partners, its most significant investment in menswear to date.
This redirection is anchored by two completely transformed own-brands – John Lewis & Partners and Kin – designed in-house, which sits alongside a renewed focus on independent and emerging brands. The final piece – a new experiential flagship experience for menswear – will arrive at John Lewis & Partners Oxford Street later in the season.
Central to this transformation are two own-brand collections. The first is John Lewis & Partners eponymous label, a 280-piece collection that takes a fresh perspective on menswear classics. Designed in-house, the collection blends modern design with reconsidered fits, fabrics and quality. Alongside John Lewis & Partners sits Kin, which this season refocuses on directional designs and high-performing fabrics – across both tailoring and casualwear.
Joining the own brand collections sees the introduction of a raft of new independent brands leading with two capsule collections from British brands Folk and Albam. Folk has created a collection called It’s All Good Folk, which focuses on sustainable fabrications, materials and the reissue of key pieces from the brand’s archive. Albam’s capsule, Albam Utility, reinterprets workwear staples with a focus on wearability.
Finally, this mix of own and credible branded labels will be underpinned by a new men’s style experience. The centre piece for this ambition will be the Oxford Street Flagship store which will have a revamped 20,000sq ft Menswear floor. 20% of this will be dedicated to services and 1,000sq ft will be a new experiential space that will encourage customers to try something new. The experience will then be rolled out nationwide in 2020 and further details will be shared later in the season.