John Lewis and River Island join Red Letter Days for Business lifestyle voucher offer

Red Letter Days For Business has announced the addition of high street brands, John Lewis, River Island, Toys R Us, Babies R Us, Schuh, Sunglass Hut, The Great British Pub Card, Evans Cycles, GAP and Baby GAP to its roster of top retailers to its Lifestyle voucher. Now with over 85 redemption partners, Lifestyle is claimed to be the most comprehensive and attractive voucher offering in the UK B2B market.

Unique to the market, Lifestyle is Red Letter Days’ high street voucher, giving employees, clients and customer’s instant incentives and access to a stellar range of treats including home entertainment, fashion and beauty; days out; nights out at restaurants; cinema and theatre tickets; travel and short breaks; hobbies, sports and much more.

Red Letter Days’ clients such as BDO, Ticketmaster, Iron Mountain, Lloyds TSB, British Gas and Bayer already utilise Lifestyle for their employee and customer reward, incentive and recognition programmes due to the strength of the redemption partners.

“John Lewis is thrilled to be part of the list of exceptional high-street brands on the Red Letter Days Lifestyle voucher. We view this new partnership as an opportunity to increase our market share by extending our reach to clients from across the UK,” said a company spokesperson.

Bill Alexander, CEO of Red Letter Days, said: “Over the past year we have worked diligently to add the best of the UK high street to our Lifestyle voucher. With these new additions, we can truly say that our Lifestyle voucher has the most wide-ranging and desirable retailers of any B2B voucher of gift card. We are moving into 2014 full steam ahead and we’re excited to be partnering with such illustrious brands. As we continue to improve our footprint in this space, we will ensure to add the most sought after retailers to our platform, guaranteeing that we consistently deliver high quality to our clients.”

“David Hibbert, commercial development manager at River Island, said: We are delighted to be in partnership with the Red Letter Days Lifestyle voucher which can now be exchanged for River Island gift cards. Our customers love the new and original fashion that we bring to their local high street or shopping centre and with over 250 stores we offer wide coverage throughout the UK and Republic of Ireland.”

The new retailers join an already stellar list of brands including M&S, New Look, Toni & Guy, Pizza Express, Currys PC World and Caffe Nero among many others.