John Lewis selects Stibo Systems to optimise omni-channel strategy

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UK department store John Lewis has selected Stibo Systems’ award-winning product information management (PIM) solution as a key part of its omni-channel retail strategy.

By delivering highly accurate and specific product information, consistently across all of the retailer’s channels, Stibo Systems’ STEP solution will improve the shopping experience for John Lewis’ customers, the company claims. In addition, John Lewis expects to reduce the time it takes to bring products to market and drive operational improvements in handling customer queries and processing product returns.

John Lewis is a chain of 43 department stores in the UK, owned by the John Lewis Partnership. The first store was opened in London’s Oxford Street in 1864, and its policy of “Never Knowingly Undersold” has been in use since 1925. The chain employs 38,000 staff and recorded a turnover of £4.06 billion in 2013.

John Lewis has recognised the growing importance of IT and systems infrastructure, this is underlined by a 400% increase in investment in this area over the past 5 years.

STEP will be used for product information management across John Lewis’ stores nationwide and its online operation.

“Presenting customers with compelling product content is a critical part of being a leading omni-channel retailer.  Our investment in Stibo Systems STEP will significantly enhance our capability to deliver great content in a timely manner.” said Dave Suddock, head of buying & brand operations, John Lewis.

“John Lewis is a leader and an innovator in omni-channel retail, seeking to increase the value of its buying, merchandising and eCommerce teams. We believe that this deployment will demonstrate the tangible benefits that Stibo Systems’ STEP solution will deliver to the retailer and its customers alike,” said CEO Mikael Lyngsø of Stibo Systems.