Joules brings best of British to Centre:mk, Milton Keynes


Contemporary British lifestyle brand, Joules, is set to open an exciting 4,578sq ft Milton Keynes store at Centre:mk, the dominant regional retail and leisure destinationjointly owned by Hermes Investment Management and AustralianSuper. Hermes Investment Management is the £29.8bn manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly.

Established in Market Harborough in 1989 by founder Tom Joule, Joules is a unique and stylish lifestyle brand known for its carefully designed, high-quality products characterised by print and colour. Joules has 99 stores across the UK alongside a growing international presence and features a full range of Womenswear, Menswear, Little Joule and Baby Joule Childrenswear, Eyewear and Home and Outdoors products available across retail, online, catalogue, wholesale and licensing channels.

Joules will be set across two floors; a 2,563sq ft ground and 2,015sq ft first floor and located within Centre:mk’s premium quarter on Sunset Walk, adjacent to Jigsaw. It is due to open late 2015.

Ed Sellick, asset manager at Hermes Investment Management, said: “The addition of Joules to our line up on Sunset Walk is great news for Centre:mk. The popular British brand is a prime example of how our offer is continually growing stronger especially due to its family appeal, which was particularly important for our regional catchment and is in line with our long term strategy for Centre:mk.”

Joules founder and CEO, Tom Joule, said: “We wanted a stand-out location within the Milton Keynes area and Centre:mk offered the right environment for our brand. We’re really looking forward to bringing out unique personality and style to shoppers in time for Christmas!”

Joules joins the line up of lettings over the past year totaling 20,429sq ft. This includes key regional flagships Cath Kidston, The White Company, Jigsaw and soon to be open Smiggle.  Plus recent openings at Centre:mk of Menkind, gadget and gift specialists, and Scandinavian design store Tiger in the past six months.