To celebrate its 30th birthday this year, premium lifestyle brand Joules has today unveiled the first ’not-so-formal’ Joules Formalwear collection for men, which will be sold exclusively through NEXT.co.uk from June 2019.
The launch of the new collection reflects the progression of Joules’ growth strategy: the extension of its product offering within existing and into new categories to meet the lifestyle needs of its customers.
This collection, which comprises suits, jackets, trousers, shoes, shirts, ties and pocket squares, effortlessly blends Joules’ well-loved heritage style with classic British tailoring. British tweeds and worsteds, from the historical mills of Alfred Brown and Abraham Moon and Sons, are brought to life with Joules’ unrivalled attention to detail such as engraved corozo buttons and printed linings that are hand-drawn by Joules’ talented in-house print team.
Prices for jackets start from £199, full suit prices from £249.