Jubilee celebrations helped drive retailer fan bases in May 2012, according to ChannelAdvisor’s latest UK Facebook Commerce Index.
Amazon recorded a 14% increase in fans, chasing Marks & Spencer and Tesco; which rank second and first respectively in May’s Top Growers chart, with a combined 135, 514 additional fans.
Over the past 12 months, the Index has tracked a staggering 15m increase in the total number of fans, proving how investment in social channels will successfully engage customers and drive brand awareness, according to ChannelAdvisor.
ChannelAdvisor said the Jubilee weekend saw consumers go online and ‘Like’ our most patriotic retailers.
A regular fixture in the Index, John Lewis had an especially successful month, rising three places and now ranking 15th in the Top 25. John Lewis also featured in the Top 10 Growers for May 2012, with a 10% increase in fans (40,932).
A key reason behind this surge in ‘Likes’ may be the impressive Jubilee-themed page John Lewis used to promote its product offers and competitions over the month of May, said ChannelAdvisor. It seems to have to pushed consumers’ patriotic buttons and successfully spread the Jubilee spirit.
Clarks also profited from a Jubilee-themed page, seeing an impressive 18% increase in fans, particularly with its launch of a Great British Summer competition towards the end of May for fans to win a pair of shoes each week, in red, white and blue.