Pioneering mobile phone accessories manufacturer, juice, is thrilled to announce that it has become the first brand within the industry to introduce the removal of single-use plastic packaging from all of its products.
juice will be making the switch this summer to become a more sustainable brand, by ensuring every single piece of its packaging is manufactured from post-consumer waste.
The new packaging will consist of plastics that have been put into recycling and can be fully recycled by juice customers after use in their everyday recycling bin, creating a cyclical process that forms its very own global ecosystem.
CEO of juice, Jolyon Bennett, explained: “We wanted to become the first mobile phone accessories manufacturer to completely remove single-use plastic from our packaging, and we couldn’t be more delighted to officially announce that this is an industry first.
There is a lot of plastic out there on planet earth – so let’s use it and not make anymore. We now need to focus our energy on utilising the sustainable resources out there in order to help slow down the impact and effects of climate change.”
This announcement follows the recent launch of juice’s latest range of 100% compostable phone cases, designed to help reduce the amount of non-bio-degradable material being thrown into landfill.
The plant-based phone cases and their packaging are manufactured from natural materials including wheat, corn and starch and have been designed to break down in the same time as a tea bag (12 months).
The Oxfordshire-based firm has had an exciting and successful start to the year, with juice picking up the prestigious ‘Best Accessories Manufacturer’ award at the annual Mobile News Awards 2020, beating multi-national industry giants such as Belkin, Otter Products and Zagg.