Justin King enthusiastic as LEON is first British retailer to use SafeZone payment technology


Naturally fast food chain LEON has today announced it is the first British retailer to embrace SafeZone technology, aimed at providing customers with a safe, cashless payment option across all of its restaurants.

SafeZone has already been successfully deployed in China with hundreds of merchants currently using the technology in the Fujian and Jiangxi provinces and the roll out moving to the Guangzhou province later this month before the national roll out to over 8 million merchants.

In Germany, Rezolve SafeZone is being launched simultaneously by today’s announcement and the German Chamber of Commerce (IHK – Industrie und Handelskammer) has endorsed the initiative encouraging German retailers to deploy SafeZone.

John Vincent, founder and CEO at LEON said, “We have a duty to keep our customers and employees safe and if we want British restaurants to recover financially we – as retailers – must invest in innovative new technology to survive. We have a vital role in feeding Britain and SafeZone is a great and immediate solution to help us all feel safe.”

Justin King, the former boss of Sainsbury’s and senior advisor to Rezolve, is enthusiastic about the opportunity. 

“Consumers want to shop safely, and employees want to work safely. SafeZone solves these problems and will help recapture lost business by allowing employees to serve customers at a distance and customers to buy with confidence” he said. 

“Everyone wants to be sure that consumers and employees can keep a safe distance but still get great service and that’s why using mobile phones is the solution,” he added.

“We have to restore consumer confidence post Covid19 and this technology will really help in the recovery and support the ‘new normal’ thereafter.”

It is expected that social distancing is here to stay through 2022, according to a recent Harvard Study[1], subsequently many retail experts believe this moment will be a turning point for mobile retail systems, because they give shoppers an alternative to traditional and self-checkout and promote touchless checkout.

It takes just a couple of days for retailers to add the free SafeZone code to any existing mobile applications they have, but it can then be used immediately by employees and customers. For those merchants that do not have their own mobile app, a universal mobile app will support them and will be available in the Apple, Google and Huawei app stores by the end of May.

Merchants are then able to quickly create engagements comprising of promotion, engagement and payment with their customers using a web-based dashboard that also allows them to reduce personal contact with fast checkout and buy for collection or delivery.

Helen Dickinson of the British Retail Consortium added: “Many retailers are focused on finding ways to navigate the current lock down and how they will successfully trade when it comes to an end. Any initiative that supports them in connecting and engaging more fully with their customers in a world of social distancing is supported by the BRC”.

SafeZone, is powered by Rezolve technology, a mobile payments start-up founded by Dan Wagner in 2016 and is a pioneer in frictionless shopping. King joined Rezolve as senior advisor last year saying the Rezolve technology was a “game changer” for retail making it much easier for customers to interact, select and pay for goods and services.

Phone apps and other technology have proven to be key for countries coming out of the coronavirus lockdown, to trace how the disease may have spread. It is now hoped that technology solutions such as SafeZone will allow consumers to go back to the high street who are otherwise concerned about making contact.