Kallo advertising poised to celebrate brand’s organic credentials


Kallo: new advertising agency

Kallo: new advertising agency

Kallo Foods has appointed HMDG (Hurrell, Moseley, Dawson & Grimmer) as its advertising agency following a competitive pitch.

Kallo produces a range of products, ranging from rice cakes to stock cubes to soya drinks, which are sold in multiple grocery retailers and in health food stores. In 2011, the brand was re-launched under a single new packaging design.

HMDG’s brief as lead creative agency is to increase awareness of Kallo as a contemporary and healthy brand. Specifically, the new work will support its savoury biscuits, and Kallo Organic Soya Drinks, launched in October 2011, plus other new product launches planned for this year.

Nick Hurrell, partner at HMDG ,said: “Kallo makes products known for their goodness and simplicity. The new campaign will be a celebration of the company, the brand and its organic products. We are delighted to become their partners.”

Elaine Underwood, marketing director at Kallo parent, Wessanen UK, said: “We were promised a transformational creative idea for the Kallo brand and this is what HMDG delivered. The team demonstrated real understanding of the brand and what we were looking for. We are delighted to be working with them and look forward to an exciting year ahead.”