Kallo appoints Cosgrove as brand controller to spearhead growth plans

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Cosgrove: new Kallo brand role

Cosgrove: new Kallo brand role

Leading natural and organic food company, Kallo, has appointed Naomi Cosgrove as brand controller.

Cosgrove will be building on Kallo’s new brand positioning and packaging plus its biggest above- and below-the-line campaign for its new Organic Soya Drinks and Organic Rice cakes. 

Cosgrove has over 12 years’ experience in the food industry, both internationally and in the UK. Cosgrove joins Kallo from Kellogg’s UK where, as senior brand manager, she was responsible for managing a portfolio of brands including Special K, Nutri-Grain and Rice Krispie Squares.  

Prior to Kellogg’s, Cosgrove worked in Chicago for six years, first at Wrigley and then at The Ruprecht Company, a meat and prepared meals company.   

Cosgrove launched her started her career at Marks & Spencer as a food technologist and is educated in human nutrition and food technology.

Elaine Underwood, marketing Director of Kallo, said: “We have big ambitions for Kallo and this is a very exciting time for Naomi to join as we take things to the next level. Naomi has a proven track record of delivering significant growth and across highly relevant brands to our business. Her health and nutrition expertise also make her a very exciting addition to the team.”

Cosgrove said: “Kallo is on a journey of significant growth and is transforming the organic and natural products market. I am thrilled to be joining Elaine and the team at this time and look forward to taking this fantastic brand to the next level.”

Kallo products are available from major retailers including Sainsbury’s, Tesco, Waitrose and Ocado. Earlier this year the company introduced the Kallo Food Academy – an online destination for people who want to give more thought to the food they eat.