Kantar Worldpanel, a global leader in consumer and retail research, has boosted its grocery retail offering with the appointment Kirstin Knight as director. Knight joins Kantar Worldpanel UK from Sainsbury’s to head the agency’s grocery retail division.
Kirstin brings over 20 years retail experience and was previously head of own brand marketing at Sainsbury’s. Her understanding of the UK grocery industry and strong network of contacts across UK retailers will make her central to the development of Kantar Worldpanel’s expertise in grocery retail, the company said.
In this newly created role, she will head Kantar Worldpanel’s portfolio of retailer clients and manage the company’s team of UK retail specialists.
Tim Kidd, managing director at Kantar Worldpanel, said: “Kirstin’s appointment to the Kantar Worldpanel commercial board is a real coup for our business. Having spent more than 20 years client-side, she brings a wealth of unique experience and industry knowledge. For Kantar Worldpanel, the creation of this senior role reflects the importance of our grocery retail business and our commitment to our retailer clients. With Kirstin we will continue to develop our market-leading offering and ensure it remains best in class for UK retailers and manufacturers alike.”
Knight said: “British retail is at the most exciting time in its history: grocery has never been more dynamic or competitive, and more than ever retailers need data-driven insight to inform their business decisions. I am excited to join the Kantar Worldpanel team and look forward to reinforcing the company’s position as the market leader for consumer and retail research.”
Kantar Worldpanel uses its syndicated panel of 30,000 demographically-representative British households to track consumers’ shopping habits and record how people shop and why. It claims it provides the most accurate read of the British grocery market and also provides detailed analysis of the telecoms, entertainment, fashion and beauty sectors.